We're now Clarify!
When we first launched as Fairpay very little thinking went into our overall positioning and how we would communicate our mission best, which is to empower people in the workplace and facilitate their career development. Our name was not entirely in line with the overall goal of our product and the purpose it's intended to serve.
Instead, we looked for the very first domain (a .app domain would eventually do) and twitter account we could find, went on to design, build, and launched. This wasn't the very best way to do this, but nonetheless lessons learned and we wanted to get the product out in order to validate the initial concept and mission.
Thus we're here today. After careful consideration we realized that Clarify was more synonymous with our product and mission, which ultimately means clarifying the evaluation and interview process for our users and providing the necessary tools and data to launch and manage their careers.