The design progression of Clarify
Several iterations in design pre-launch and post-launch have yielded key benefits in the current state of design for Clarify.
As we were designing Clarify we struggled with the end vision, not because we didn't know what we wanted, but because we had to ensure that what we wanted did not interfere with the wants and needs of our users. We went thru several iterations, from the bare minimum to our current look and feel of today and finally settling on our look for mobile 2.0, coming soon. (See👇)
Clarify Mobile 2.0:
We've changed color schemes twice, redesigned our web app four times, and relaunched our website three times. We wouldn't have it any other way. Each time our overall design has evolved to a more refined and clean level and it has allowed us to build a better product. Usually the recommendation is to build and launch, then iterate. We seem to have progressively done so, all of our redesigns have taken place at key milestones for our product.
Our initial two web app redesigns were pre-launch and while our family and friends used Clarify. Our other two times the iterations were minor yet made for a polished product. Our first website was quickly put together to capture signups, however once we completely relaunched our site we noticed greater engagement in terms of feedback.